What is meant by digital marketing?
Is it all about SEO? What makes for a good new press release? What makes for a great value post? How do you handle all the digital automation? How much should you pay for this piece of content? Should you link to the paid content or not? And how much are you worth to someone making a living off your content? And there’s all this business about content, how do you make it valuable?
If you are a blogger, at what stage in your blog is your content going to reach a significant number of readers and what are your challenges? What are the most important and timely pieces of your content? How do you stand out from the crowd of bloggers? What are the issues that any blogger deals with?
The phrase “digital marketing” is used to describe the use of Internet technologies, specifically online advertising. Digital marketing can mean different things in different contexts, but in general, it means marketing in the digital age. To understand why it’s often used, we need to go back a little. In the 80s, the notion of online marketing was quite different. Today, things are much more comparable, so it’s important to understand the difference between the two.
Ways of Digital Marketing?
There are two ways to market something. You can advertise it directly in the physical world – in malls, for instance – and it just stands there, providing passive consumers with the goods they want. Or you can sell something that the consumer buys directly from you. It is a strategic project for use by businesses that have succeeded in the market, have grown considerably, and have invested considerable time and money. Most of them wish to achieve something special by using an in-house digital presence. They must also be convinced that the ‘Sick Rotten Hand’ is well and truly behind them, because they will be selling solutions without ever using the word. They must also believe that the people working for them have the right, through strict self-regulation and specialization, to deliver results at the lowest possible cost.”
In short: digital marketing means advertisers acting in concert with suppliers; it is the base goal.